Subliminal advertising? Or just sleep deprivation?
October 23rd 2011 08:04
You be the judge! I recently bought these two very cute dresses from Target for my four-month-old daughter to wear at some parties we'll be attending next month. At first, the design on each dress appeared to be a simple floral one, but on closer inspection I could see that the Target symbol was subtly displayed on both of the dresses... hidden (in plain sight) as the centre of the flowers. Could this be a case of subliminal advertising?
Let's take a closer look. Here's the fabric of the first dress:
And here's the fabric of the second one:
Now, there's no denying that a baby is likely to be the centre of attention at most parties (those attended by women, anyway) and that babies are generally associated with feelings of warmth and happiness (and yes, I'm talking about most women again here - certainly not all). It's therefore not outside the realm of possibility that major corporations like Target might choose to take advantage of these situations by placing their logo discreetly on the fabric of the baby clothes they sell.
Naturally, the logo can't be put on there too obviously, as no woman wants her child to look like a walking (or crawling) advertisement for bargain price merchandise... hence the subtle disguise of the flower design. Without knowing it, women begin to associate the Target symbol with the fuzzy feelings they had when they were holding a baby on the weekend, and as such will be more likely to shop at Target in the future.
Either that, or sleep deprivation has sent me bonkers. You decide.
...or has the exhaustion of being a new mum simply gotten the better of me?
Let's take a closer look. Here's the fabric of the first dress:
Concentric circle flower centres? Hmmm...
And here's the fabric of the second one:
Again, that very familiar slogan, which appears (to me) to be deliberately disguised as part of the flowers.
Now, there's no denying that a baby is likely to be the centre of attention at most parties (those attended by women, anyway) and that babies are generally associated with feelings of warmth and happiness (and yes, I'm talking about most women again here - certainly not all). It's therefore not outside the realm of possibility that major corporations like Target might choose to take advantage of these situations by placing their logo discreetly on the fabric of the baby clothes they sell.
Naturally, the logo can't be put on there too obviously, as no woman wants her child to look like a walking (or crawling) advertisement for bargain price merchandise... hence the subtle disguise of the flower design. Without knowing it, women begin to associate the Target symbol with the fuzzy feelings they had when they were holding a baby on the weekend, and as such will be more likely to shop at Target in the future.
Either that, or sleep deprivation has sent me bonkers. You decide.
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