Emma Watson debuts her designs
February 3rd 2010 07:59
As promised, here is a sneak peek of the designs created by Harry Potter starlet Emma Watson for People Tree. Check them out at the People Tree website, where you can also order a full catalogue of Emma's designs from the 8th of February.
People Tree is a British label that is dedicated to sustainable fashion - sustainable in the sense that it uses only organic cotton in its products, and creates opportunities for organic cotton producers in developing countries through Fair Trade. Emma agreed to collaborate with People Tree on a fashion line because she believed that with her status as an actress and fashion icon, she'd be able to bring some of the humanitarian and environmental issues that plague the fashion industry to light.
"I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there," Watson said last year, when news of her design collaboration hit the media. "I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with."
The designs are a little bit preppy and very, very British. Some have a nautical theme while others are quite feminine, and Watson has made good use of the classic grey marle. These looks aren't for everyone - what clothing is? - but I believe that by putting her name to a project like this, Emma's bringing great publicity to an issue that had largely been kept quiet until the beginning of the 21st Century. With any luck, this push for organic, sustainable fashion to become part of a young fashionista's consciousness will continue to gain momentum over the decade ahead.
Miss Watson looking suitably angelic
People Tree is a British label that is dedicated to sustainable fashion - sustainable in the sense that it uses only organic cotton in its products, and creates opportunities for organic cotton producers in developing countries through Fair Trade. Emma agreed to collaborate with People Tree on a fashion line because she believed that with her status as an actress and fashion icon, she'd be able to bring some of the humanitarian and environmental issues that plague the fashion industry to light.
Sexy, stylish, and socially aware
"I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there," Watson said last year, when news of her design collaboration hit the media. "I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with."
The designs are a little bit preppy and very, very British. Some have a nautical theme while others are quite feminine, and Watson has made good use of the classic grey marle. These looks aren't for everyone - what clothing is? - but I believe that by putting her name to a project like this, Emma's bringing great publicity to an issue that had largely been kept quiet until the beginning of the 21st Century. With any luck, this push for organic, sustainable fashion to become part of a young fashionista's consciousness will continue to gain momentum over the decade ahead.
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