Eco-tistical fashion
July 15th 2010 05:17
Eco chic is not so much a style as it is a revolution. Back in the day, most of us didn't give a second thought as to where our clothes actually came from: all we cared about was the look, the quality and the price. I'd never even heard of a sweatshop when I was a teenager, let alone free trade! But those were the bad old days. Thanks to the combined efforts of many, consumers have become increasingly aware of the humanitarian and environmental issues that lurk behind that seemingly innocent T-shirt or pair of joggers, and are taking big steps towards ending the exploitation of our planet and its people.
Not to be outdone, fashion designers have heeded the call of their modern, socially conscious buyers, and are creating eco-friendly clothes that also happen to be right on trend. Several Australian and New Zealand-based designers are among those leading the charge, but until recently there was no one place in which to find them - it was largely hit and miss. That was when Matthew Paroz stepped in.
Paroz is the founder of the eco-ethical fashion directory How Big Is Your Eco, which has a comprehensive list of local designers who have taken the progressive path of creating garments that are both stylish and sustainable. With more than ten years of working in fashion magazines and doing fashion PR, Paroz knows his stuff and is a strong supporter of the local fashion industry.
"Many of the designers on HowBigIsYourEco.com.au don’t actively promote their label’s eco credentials, it is just part of what they do," says Paroz on his website. "Which is how it should be. But that makes it tricky for you to know about it… by talking to the designers and publishing the facts, hopefully we can be a little more chic AND sustainable."
The website has had a mention in Australian Vogue magazine and already has more than thirty designers in its ever-growing fashion directory. It's conveniently divided into categories (Women, Kids, Accessories and so on) with each designer being given an 'Eco Factor' rating in the areas where they meet eco-ethical standards: whether it's because they're using organic or recycled fabrics, minimising waste with their packaging, giving back to communities through charity and education, and so on.
Check it out at www.HowBigIsYourEco.com.au and make an informed choice to support the fashion designers who are actively making our world a better and more beautiful place.
From little things, big things grow...
Not to be outdone, fashion designers have heeded the call of their modern, socially conscious buyers, and are creating eco-friendly clothes that also happen to be right on trend. Several Australian and New Zealand-based designers are among those leading the charge, but until recently there was no one place in which to find them - it was largely hit and miss. That was when Matthew Paroz stepped in.
Paroz is the founder of the eco-ethical fashion directory How Big Is Your Eco, which has a comprehensive list of local designers who have taken the progressive path of creating garments that are both stylish and sustainable. With more than ten years of working in fashion magazines and doing fashion PR, Paroz knows his stuff and is a strong supporter of the local fashion industry.
"Many of the designers on HowBigIsYourEco.com.au don’t actively promote their label’s eco credentials, it is just part of what they do," says Paroz on his website. "Which is how it should be. But that makes it tricky for you to know about it… by talking to the designers and publishing the facts, hopefully we can be a little more chic AND sustainable."
Arabella Ramsay, Fleur Wood, and Karla Spetic are three of the local designers featured on How Big Is Your Eco.
The website has had a mention in Australian Vogue magazine and already has more than thirty designers in its ever-growing fashion directory. It's conveniently divided into categories (Women, Kids, Accessories and so on) with each designer being given an 'Eco Factor' rating in the areas where they meet eco-ethical standards: whether it's because they're using organic or recycled fabrics, minimising waste with their packaging, giving back to communities through charity and education, and so on.
Check it out at www.HowBigIsYourEco.com.au and make an informed choice to support the fashion designers who are actively making our world a better and more beautiful place.
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